With Wi-Fi spectrum becoming increasingly congested, Wi-Fi Alliance aimed to raise awareness of this issue and advocate for more spectrum allocation globally.

Assess the economic value of Wi-Fi worldwide, incorporating intrinsic and social factors beyond market value for both developed and developing economies.

Conduct an RFP process, establish budget, select economist to conduct a comprehensive research study. Establish project schedule, track deadlines, work with subject matter experts to answer economist questions and gather relevant information.

Socialize findings internally for feedback prior to publishing results and communications plan.

Recognizing that the study alone was too complex for general understanding, we launched a comprehensive campaign that included:

• Study Synopsis Paper: A concise overview of key findings

• Dedicated Web Page: Highlighting results and advocating for new spectrum needs

• One-Page Highlights: Easy-to-digest summaries of the study

• Blog Post: Insights from the group's regulatory advocate

• Graphics: Visuals for member organizations to use in presentations and materials

• Complementary Video: Illustrating the importance of Wi-Fi

• Social Media Campaign: Amplifying the message across platforms

Note that clicking the links in this section will take you to the Wi-Fi Alliance website.