INTERNATIONAL EDUCATION EXAMPLE

Universities strive to deliver high-impact educational experiences to differentiate themselves and cultivate culturally aware graduates. While over 40% of college students express interest in studying abroad, only 3% actually take the leap.

THE ASK: The client partnered with the customized programming team to launch a summer multi-course program in Barcelona, featuring faculty-led instruction. I was tasked with developing a comprehensive go-to-market strategy and content plan to boost student enrollment.

STRATEGY: We implemented an integrated digital marketing campaign to raise awareness and drive student engagement. Key initiatives included:

• Landing Page: Created a dedicated landing page with lead capture, outlining program details.

• Digital Posters: Designed engaging digital posters for AV screens throughout campus.

• Print Materials: Developed versatile print-ready flyers and postcards with QR codes linking to the landing page.

• Social Media Campaign: Curated content focused on:

  • Available courses

  • Housing arrangements

  • Planned activities and excursions

  • Scholarship opportunities

  • Application deadlines

• Email Nurture Campaign: Launched a series of emails to keep students informed and engaged.

• Alumni Involvement: Leveraged alumni for on-campus promotions and word-of-mouth marketing in the program’s second year.

RESULTS: The program saw 166% growth from year 1 to 3. In the fourth year, the program was expanded to two summer sessions in Barcelona and a new location in Costa Rica.